The Hestia Project – Year One Financial Report
August 2024 to July 2025
Overview
In our first year, we launched, learned, adapted, and laid the foundation for something bigger than ourselves. Here’s the full breakdown of where we stood financially in Year One.
Revenue
Total Revenue: $4,623.85
Income Sources:
Fundraisers: $302.65
Other Income/Donations: $4,030.20
Private Events: $291.00
Expenses
Total Expenses: $5,306.26
Breakdown:
Operations: $879.80
Marketing & Branding: $655.19
Tools, Tech & Supplies: $3,568.13
Programming: $203.14
Net Result
Profit/Loss: $-682.41
We’re still early in the journey, but every dollar spent has helped us grow, learn, and level up.
We ended our first year with a manageable loss, and honestly—we’re proud of that. Starting a business from scratch means upfront costs hit hard before revenue catches up. A big chunk of our spending this year went into building the foundation:
Getting the right tools and systems in place
Branding, marketing, and reaching our first customers
Testing what works (and learning quickly what doesn’t)
We didn’t expect to “get rich” in Year One—we expected to learn, grow, and make smart long-game investments. And that’s exactly what we did.
If you zoom out, the numbers tell a bigger story:
We covered our core costs
We avoided major debt
We built real traction with real customers
We began our networking and foundations to lauch our first programs
We’re stepping into Year Two with momentum—and a game plan
This was never about profits—it’s about building something that lasts. And we’re right on track.
Year One Highlights
Launched ongoing Murder Mystery nights as fundraisers. These have enabled us to provide private Murder Mystery events for team building events.
Served 21 amazing customers/clients (with plans to continue working together)
Received 5 requests for private Murder Mystery events
Reinvested 82% of our revenue into business growth - building our foundation of training to ensure our programs are developed with best practices, our technology is equipped for privacy and reporting requirements, and our marketing is effective at bringing people in together!
Stayed lean as a two-person team from day one—every win, every late night, every decision made by us
Looking Ahead: Year Two Goals
Expand our programs: Protecting the Protector, and Stronger Together
Improve customer experience + streamline operations
Increase revenue while building long-term sustainability
Keep listening and learning from our community
Thanks for being part of our first chapter. The best is still ahead.
